Tono Avitia - Metal Platform Operator

 

How long has MetalPediaMX been around, who is behind it, what exactly do you do and how did the idea come about?
Toño: It’s been around for 6 years, and we’ll be celebrating our 7th anniversary in March 2027. It’s just me behind the project. We promote metal bands (and related genres) from the underground scene worldwide. The idea originally started with me making videos of bands I like. Over time, PR agencies, record labels, and the bands themselves started reaching out, and it naturally evolved into a proper press outlet.

Musically, you cover a relatively broad spectrum and there are no fears of contact between mainstream and worldwide underground. Why this diversity or the broad interest? What is a NO-GO for you personally that you wouldn’t feature on your platforms?
Toño: It’s very organic. While my main focus is on the underground, everyone has a place here. To this day, I’m still surprised when well-known bands or those with a large following want to be featured on MPMX. I don’t censor myself, but I make sure the content isn’t offensive and doesn’t contain fake news or speculation. I have also removed bands in the past due to serious, legally proven accusations. Musically, I’ve even featured artists that aren’t strictly rock or metal, simply because I liked their music.

Speaking about platforms. You are also active on many of them. How difficult is it to serve them all in parallel, what is the most important platform for you personally and do you have any ideas to position yourself even more broadly or expand in the future?
Toño: Running everything by myself is definitely complicated. Because of that, I try to adapt my content as best as possible for each platform. Currently, Facebook and Instagram are the most important to me, as they fit my style of content best. Right now, I’m also working on tailored content to expand my reach on the other platforms, like X, YouTube, and TikTok.

Release date: 11th of October, 2026

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